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Client Services Starr Alliance Services Starr Alliance offers clients a broad range of services that have been honed and proven through years of market experience. This is supported by national, regional, local, key distributor and secondary distributor account focus. Please use the links below to see how Starr Alliance can make a difference for you by developing a tailored and powerful go to market strategy delivered with flawless execution. Food Divisions and Principals Making a Difference Key Account Sales Execution Managing the Database Key Distributor Focus Specific Channels Execution Training and Information Reviews Food Divisions and Principals Starr Alliance has 3 divisions that are structured to support and serve a broad range of client needs. The 3 divisions' participating principals are outlined below. The division overviews are followed by a description of each principal line. Food Service Division Dr. Oetker Elman's Gourmet Pickles Give and Go Gourmet Baker Sun Rich Fresh SupHerb Farms Jasper Wyman's Instore Bakery | Deli | H.M.R Division Dr. Oetker Elman's Gourmet Pickles Gourmet Baker Ruiz Schwan's Sun Rich Fresh SupHerb Farms Gas and Convenience Division Elman's Gourmet Pickles Give and Go Gourmet Baker Ruiz Schwan's Stefano Sun Rich Fresh Dr. Oetker A complete line of mixes including puddings, mousses, gelatins, dietetic products, specialty desserts, flavour crystals, sauces, bases and instant gravy mixes in regular and low sodium Elman's Gourmet Pickles A variety of refrigerated Pickles and condiments        Give and Go Portioned dessert snacks Gourmet Baker Baked and unbaked frozen gourmet desserts Jasper Wyman & Son Canada IQF fruit products along with premium quality berries and IQF asparagus Ruiz Foods Mexican entrees, including burritos, soft tacos, taquitos, enchiladas, tamales and chili rellenos Schwan’s Bakery Home of Mrs. Smith’s and Edwards frozen pies (retail) Sun Rich Fresh Sun Rich Fresh Foods is the industries choice for value-added fresh-cut fruit products since 1988 SupHerb Farms Growers, processors and marketers of culinary herbs and specialty products Making a Difference The Starr Alliance client service difference is driven by four key elements: Focus Ability Desire Need Key Account Sales Execution Identification of accounts per sales partner Opportunity quantification by account Focused execution by priority categories Focused communication for new products Benchmarking current business vs the competition Managing the Database Daily information updates Key initiatives by market segment Quarterly blitz by market Product update introduction Seasonal focus to augment exposure on core products Securing and growing distribution listings Fine tuning of "Pull Strategy" Key Distributor Focus Call cycles for merchandisers Call cycles for national, regional and local sales Education of key sales people Business review for merchandisers Trade show execution Managing distributor programs (eg. flyers/workwiths) Quantity and benchmark cost/benefit analysis Specific Channels Execution Mail outs by channel (eg. recreational facilities/healthcare/contract feeding) Tie in with distributor shows and promotions New product launches to create demand by enticing the operator Seasonal focus (eg.Christmas/Easter/Thanksgiving/Mother's Day) Database of Key Accounts Training and Information Reviews Two day training sessions with a focus on priority items Information reviews of distributors and key national and regional accounts Tie in with distributor shows and promotions Copyright 2007, Starr Alliance Food Brokers Ltd. All rights reserved. site design by urban-cachet