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Client Services Starr Alliance Services Starr Alliance offers clients a broad range of services that have been honed and proven through years of market experience. This is supported by national, regional, local, key distributor and secondary distributor account focus. Please use the links below to see how Starr Alliance can make a difference for you by developing a tailored and powerful go to market strategy delivered with flawless execution. Food Divisions and Principals Making a Difference Key Account Sales Execution Managing the Database Key Distributor Focus Specific Channels Execution Training and Information Reviews Food Divisions and Principals Starr Alliance has 3 divisions that are structured to support and serve a broad range of client needs. The 3 divisions' participating principals are outlined below. The division overviews are followed by a description of each principal line. Food Service Division Dr. Oetker Furlani Give and Go Horizon Milling Hubberts Industries Par-Way Tryson Pineridge Foods SupHerb Farms Jasper Wyman's Instore Bakery | Deli | H.M.R Division Dr. Oetker Gourmet Baker Ruiz Par-Way Tryson SupHerb Farms Gas and Convenience Division Gehl's Give and Go Pineridge Foods Ruiz Bertolli Bertolli products a wide range of high quality olive oils for every taste and dish. A touch of Bertolli is all it takes to turn everyday dishes into something special. Dr. Oetker A complete line of mixes including puddings, mousses, gelatins, dietetic products, specialty desserts, flavour crystals, sauces, bases and instant gravy mixes in regular and low sodium Furlani One of North America's leading manufacturers of value-added bread. Their specialty is garlic toast, garlic bread, breadsticks and spreads. Give and Go Premium thaw and serve dessert snacks. Product line includes two-bite brownies, tarts, fruit-filled muffins, two-bite cakes, two-bite snack packs and more. Horizon Milling Leading producers of quality flour, oats and baking products for foodservice, bakery and food manufacturing markets. Hubberts Industries Family-owned business established in 1899. Producer of oils and shortenings, such as Flavourplus Shortening Squeeze Pak, Transition TF Deep Frying Oil, Can Sun Trans Free Frying Oil and more. Par-Way Tryson Par-Way Tryson's 60+ years of food release expertise makes their brand, Vegalene, the hands-on favourite of more kitchen pros than any other brand. Vegalene offers a variety of pan release sprays and seasoning sprays for all of your cooking, grilling and baking needs. Pineridge Foods Inc. Pineridge Foods Inc. owns and operates 3 excellent product lines: - Gourmet Baker - manufacturers of baked and unbaked frozen dessert solutions - Liberté - producers of high quality yogurts and other dairy products - Oakrun Farm Bakery - creators of a variety of fresh and frozen baked goods, such as English Muffins.        Ruiz Foods Mexican entrees, including burritos, soft tacos, taquitos, enchiladas, tamales and chili rellenos Sprazzo Sprazzo mini deep dish pizzas are a quick and easy meal or snack, ready in minutes. Just heat and serve. Available in four great flavours. SupHerb Farms Grower, processor and marketer of culinary IQF herbs and specialty products. Jasper Wyman & Son Canada IQF Frozen Berries, such as wild blueberries, red raspberries, mixed berries, mangoes, asparagus and more. Making a Difference The Starr Alliance client service difference is driven by four key elements: Focus Ability Desire Need Key Account Sales Execution Identification of accounts per sales partner Opportunity quantification by account Focused execution by priority categories Focused communication for new products Benchmarking current business vs the competition Managing the Database Daily information updates Key initiatives by market segment Quarterly blitz by market Product update introduction Seasonal focus to augment exposure on core products Securing and growing distribution listings Fine tuning of "Pull Strategy" Key Distributor Focus Call cycles for merchandisers Call cycles for national, regional and local sales Education of key sales people Business review for merchandisers Trade show execution Managing distributor programs (eg. flyers/workwiths) Quantity and benchmark cost/benefit analysis Specific Channels Execution Mail outs by channel (eg. recreational facilities/healthcare/contract feeding) Tie in with distributor shows and promotions New product launches to create demand by enticing the operator Seasonal focus (eg.Christmas/Easter/Thanksgiving/Mother's Day) Database of Key Accounts Training and Information Reviews Two day training sessions with a focus on priority items Information reviews of distributors and key national and regional accounts Tie in with distributor shows and promotions Copyright 2007, Starr Alliance Food Brokers Ltd. All rights reserved. site design by urban-cachet